For as long as I can remember I've heard the phrase "BOXING IS DEAD", even though till this day no matter what is said, Boxing is a very popular sport. We decided to reclaim the phrase and flip the script on any detractors. Building a brand that is Pro-Boxing around the concept "BOXING IS DEAD", with a different approach to the typical designs.

We appreciate the support and feedback we have received on our concept and  know we have something special and unique that not only boxing fans can get behind. We look forward to bringing our ideas/concepts to life.

It's been an interesting journey and constantly evolving and improving. The goal is to have merchandise to support the sport without having to be locked into one specific fighter or to mortgage your house to buy 1 shirt, sweater, hat, etc...So when you see or hear


             SAYS WHO?™